News & Views

World Cup Sponsors Missing Out

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

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The Business of Sport: Top Stories from 2017 on Doing Good and Doing Well

As I reflect on 2107 and the great progress that is being made by the business of sport - sponsors, property owners, athletes and non-profits operating in the world of professional sports - I think it is fair to say that there are more examples of a purposeful approach to sport than in any previous year. It's an exciting time for those of us committed to inspiring the business of sport to do good and do well.

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Enriching Life For People and Wildlife

The new California Trail, an $80 million expansion project that will double the size of Oakland Zoo, heralds an exciting new commitment by the Oakland Zoo to enrich the lives of people and wildlife in the Bay Area by connecting people with nature through its extensive public engagement, education and wildlife conservation efforts. The California Trail also represents the most purpose-driven partnership opportunity available for corporations committed to a thriving Bay Area.

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