News & Views

Posts in Sponsorship
World Cup Sponsors Missing Out

With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

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Beyond Eyeballs - A Shared Value/s Approach to Sponsorship

Having spent the last twenty five years deeply engrained in the business of sponsorship, and in connecting brands with fans through sport, media and entertainment properties, I am more convinced than ever that the best sponsorships are those that not only drive value for the sponsor or the property owner but also make a meaningful and positive difference to the communities in which they operate.

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