News & Views

Posts tagged Purpose
The Business of Sport: Top Stories from 2017 on Doing Good and Doing Well

As I reflect on 2107 and the great progress that is being made by the business of sport - sponsors, property owners, athletes and non-profits operating in the world of professional sports - I think it is fair to say that there are more examples of a purposeful approach to sport than in any previous year. It's an exciting time for those of us committed to inspiring the business of sport to do good and do well.

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It's Time that the Business of Sport Stood for Something More Than Just Profits

I lived in South Africa in the 1990’s at a time where the divide between the haves and have nots was more marked than you can imagine. It was also a time in which sport played a central role in the lives of everyone, irrespective of which side of the divide they found themselves. Building a sports marketing business through the transition from minority to majority rule at this time, not surprisingly, played a foundational role in how I now view the world.

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Beyond Eyeballs - A Shared Value/s Approach to Sponsorship

Having spent the last twenty five years deeply engrained in the business of sponsorship, and in connecting brands with fans through sport, media and entertainment properties, I am more convinced than ever that the best sponsorships are those that not only drive value for the sponsor or the property owner but also make a meaningful and positive difference to the communities in which they operate.

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