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Super Bowl 50

SUPER BOWL 50

 

Built around the central purpose led idea that this major event would be leveraged as a catalyst to improve the lives of young people in the Bay Area, Super Bowl 50 became the most shared, most participatory, most giving and most sustainable Super Bowl in history – a record that still stands to this day.

In his role as Chair of the Super Bowl 50 Sustainability Committee and lead sustainability advisor to the events Host Committee, Neill played a central role in designing the events “Net Positive” sustainability strategy, building the coalition of organizations that helped implement it and securing the sustainability partners that funded it.

Neill also led the design and implementation of the events Play Your Part campaign that engaged fans in a first of its kind sustainability activation rewarding fans for their active participation in achieving the events sustainability ambitions.

 
 
Super Bowl City